ICP and market definition
Turn a broad audience into practical inclusion and exclusion criteria: industry, company size, market, role, problem and buying context.
- Ideal customer profile brief
- Target market and segment logic
- Disqualifier checklist
B2B lead generation · prospect research · data quality
B2B lead generation built around a clear ideal customer profile
A long spreadsheet is not automatically a useful lead list. I help define who is worth pursuing, research relevant companies and contacts, organise the information and apply a practical verification process so a sales team can review the work before outreach begins.
Remote projects worldwideScope before commitmentRealistic expectations
What this service is for
The work should answer a business question, not fill a checklist.
A long spreadsheet is not automatically a useful lead list. I help define who is worth pursuing, research relevant companies and contacts, organise the information and apply a practical verification process so a sales team can review the work before outreach begins.
The most important part of lead generation happens before research: agreeing what a qualified prospect means. I build the criteria with you, test a small sample, refine the rules and only then scale the research. That makes the final delivery easier to inspect and improve.
Common problems this service can address
- Lead lists are judged by row count rather than fit with the actual offer.
- Contacts have no role context, source, verification status or reason they might care.
- Research is repeated manually by sales people with inconsistent criteria.
- Outreach starts without considering consent, privacy, platform rules or regional requirements.
What is included
A focused scope with room for the details that matter.
The final scope depends on your website, market, tools and goals. These are the areas we can discuss and prioritise.
Company and account research
Find organisations that fit the brief through responsible public research across relevant directories, websites, LinkedIn and market sources.
- Account discovery
- Company details and source notes
- Segment and priority fields
Contact and role research
Identify relevant decision-makers or influencers and record why the role fits the offer rather than collecting names without context.
- Role and seniority filters
- Public professional details
- Personalisation observations
Verification and delivery
Clean duplicates, standardise fields, flag uncertainty and provide the list in an agreed spreadsheet or CRM-ready format.
- Email verification where appropriate
- Source and confidence fields
- Organised handover
Deliverables
What you can expect to receive.
Every project quote names the work, assumptions and handover. The list below is a guide, not a promise that every item belongs in every scope.
| Work area | Typical output |
|---|---|
| ICP worksheet | A clear description of the organisations, roles, markets and signals that should be included or excluded. |
| Target account list | Company name, website, industry, location/market, size or other agreed fields with source context. |
| Contact research | Relevant role, name when publicly available, professional profile or source link and a relevance note. |
| Data quality pass | Duplicate checks, formatting, missing-field flags, verification status and confidence notes. |
| Outreach preparation notes | Optional personalisation hooks, business context and segmentation ideas; no misleading automated message claims. |
| Final delivery | A structured, reviewable file or agreed import format with the assumptions and limitations documented. |
Working process
Discover, plan, deliver, review.
You will know what is happening and what information is needed from you at each stage.
1
Discover
Clarify your offer, audience, market, current assets, constraints and the action you want a visitor or prospect to take.
2
Plan
Agree the priority, scope, inputs, deliverables, timeline, access and the evidence we will use to review the work.
3
Deliver
Complete the agreed research, build, optimisation, campaign or training work with questions surfaced early.
4
Review and hand over
Explain what was done, what remains, how to use the files or account and what a sensible next step could be.
Realistic expectations: No research service can guarantee replies, meetings, sales or perfect data. Public information changes and some fields cannot be verified reliably. You remain responsible for lawful outreach, consent, privacy, platform terms and the messages sent to prospects. I do not support spam, impersonation or misleading claims.
International and industry context
Remote support, adapted to the market you actually serve.
I work with businesses in Bangladesh and with remote clients in the United States, Canada, the United Kingdom, Australia, New Zealand, Europe, the Middle East, Singapore and other markets. That does not mean copying a country name into every paragraph. It means considering the audience, language, search behaviour, competition, regulations, currency and conversion path that are relevant to your project.
The same approach can support professional services, local businesses, real estate, construction, education, healthcare, ecommerce, agencies, consultants, startups, hospitality and B2B companies. I will not claim previous results or an industry specialisation unless the project evidence supports it.
In practice
Why relevance matters more than a large list
B2B research becomes useful when the prospect can be connected to the problem your offer solves. Company size, industry and location may be necessary filters, but they are not enough by themselves. The decision-maker role, current business context, trigger, technology or service model may explain why an account belongs in the list.
I prefer to test the criteria on a small sample before scaling. That catches ambiguous terms, irrelevant directories, duplicate companies and roles that look senior but do not influence the purchase. It also creates a chance for your sales team to say what makes a record useful before the final batch is delivered.
The final file should be easy to review. Source fields, segmentation, missing information and verification status make the list more honest than a sheet that presents every row as equally certain. Better research can improve the starting point for outreach, but the message, consent, timing and sales process still belong to the business.
Inputs and review
What I need and how we review it
For prospect research, I need the offer, ICP, target markets, company size or segment rules, relevant roles, exclusions, fields required and the way the list will be used. A sample of existing good or bad prospects is often more useful than a vague industry label.
Review is based on fit, relevance, source context, duplicate rate, field completeness, verification status and whether the delivery can be reviewed by the sales team. A row count is never the only measure.
Questions clients usually ask
Before you decide, here is the useful detail.
Can you generate leads from LinkedIn?
I can use public professional and company information as part of a research workflow, subject to platform terms and the agreed scope. I do not promise unrestricted scraping or access to private data.
Do you provide verified emails?
Where an appropriate verification workflow is available, the delivery can include verification status and risk notes. Verification is not a guarantee that an address will remain active or that outreach is lawful.
What industries do you specialise in?
I can research agencies, consultants, SaaS, professional services and other B2B segments when the ICP is clear. I will not claim previous industry results that have not been verified.
Can you send the outreach for me?
The core service is research and organised delivery. Outreach strategy, copy and campaign support can be discussed separately, with compliance and platform responsibilities made clear.
Related services
Build only the next layer you need.
Ready to scope the work?
Send the website, context or question.
Tell me where you are now, what you want to improve and what a useful outcome would look like. I’ll respond with the right next step or say if another approach is a better fit.